Cookie policy
Effective 16 September 2026
1. Cookies and the things that behave like them
A cookie is a small file a site asks your browser to keep and hand back on later visits. Local storage and pixels do much the same job by different means, and the law treats them the same way: under Article 5(3) of the ePrivacy Directive, anything stored on or read from your device needs your consent unless it is strictly necessary to provide the service you asked for. This page covers all of it, whatever the technical mechanism.
2. Strictly necessary — no consent needed
One item, and it exists solely so we can respect your decision:
| Name | Type | Set by | Purpose | Lifetime |
|---|---|---|---|---|
| orvanti_consent_v1 | Local storage | orvanti.online (first party) | Records which cookie categories you allowed and the date you chose, so the banner does not ask on every page and so we can demonstrate consent as Art. 7(1) GDPR requires. | 182 days |
This entry stays on your device. It is not an identifier, it is not sent to our server, and it cannot be used to recognise you anywhere else.
3. Analytics — off until you allow it
Aggregate measurement of which pages are opened and how far they are read, so we know what to improve. It is not loaded at all unless you enable the “Analytics” category.
At the time of writing no analytics provider is active on this site. If we add one, this section will be completed with its name, the identifiers it sets and their lifetimes before it goes live, and the category will remain off by default.
4. Advertising and referral measurement — off until you allow it
Two things sit in this category. The first is the Microsoft Advertising UET tag, which lets us see whether a click on one of our adverts led to a visit. The second is our affiliate partner’s attribution, which lets a referral be credited to us.
| Name | Type | Set by | Purpose | Lifetime |
|---|---|---|---|---|
| _uetsid | Cookie | Microsoft (UET) | Identifies a single browsing session for conversion measurement. | 1 day |
| _uetvid | Cookie | Microsoft (UET) | Identifies a returning browser for conversion measurement and remarketing. | up to 16 days |
| MUID | Cookie | Microsoft | Microsoft-wide browser identifier used for advertising measurement. | up to 390 days |
| Partner click identifier | Cookie or URL parameter | Our affiliate network | Records that a referral came from this site so the commission is credited correctly. | set by the network, typically 30–90 days |
Microsoft’s own description of the UET tag and the data it collects is published in the Microsoft privacy statement. Where the provider changes a lifetime, the provider’s figure applies rather than ours; the values above are what the providers document today.
Before you make a choice, the UET tag is not fetched and Microsoft’s consent mode is held at ad_storage: denied. If you later withdraw consent, we clear the identifiers listed above that are within our reach and stop loading the tag on subsequent page loads.
5. Cookies set by the sites we link to
Following a partner link takes you to an advertiser’s or publisher’s own site, which will have its own cookies and its own policy. We have no control over those and they are outside the scope of this policy. Check the policy of the site you arrive at.
6. Managing your choice
- On this site: open Cookie settings in the footer of any page. You can allow or refuse each category individually, and refusing is a single click from the first screen.
- In your browser: every major browser can block or delete cookies and clear local storage for a single site. Clearing this site’s data removes our consent record, so the banner will ask again on your next visit.
- Across networks: see the opt-out links in section 10 of the privacy policy.
Refusing everything does not break the site. Pages, images and partner links all work exactly the same; we simply cannot measure the result.
7. More information
What we do with the data behind these identifiers — the legal basis, the recipients, the retention and your rights — is set out in the privacy policy. Operator details are on the legal notice page, and questions go to info@orvanti.online.